Your data has real value.

No. Here's why.

How AI training works

Most people picture their data going into something like ChatGPT, where anyone can look it up later. Training doesn't work that way. It's more like an apprenticeship. Picture a new hire who shadows a thousand different offices. They won't remember anyone's client list or pricing. What they learn is how work gets done: how a request becomes a plan, how a task gets handed off, how a team fixes a mistake.

Why it can't copy your company

Your records are combined with records from thousands of other businesses, so the AI learns what they have in common, not what makes yours unique. Everything is anonymized first, with names, clients and your company name removed. A competitor can't ask it "how does Acme price its jobs?" and get your playbook. That isn't what it learns, and nothing in it points back to you.

What buyers actually want

Today's AI is good at polished, public work like articles, code and textbook answers. It struggles with the messy, human middle of real work: the email thread that sorts out a problem, the Slack chat where a team changes course, the follow-up that saves a deal. The more AI gets wrong at your team's kind of work, the more valuable your data is.

So buyers aren't after your secret sauce, your client deliverables or your IP. They want the everyday back-and-forth you'd never think twice about. To you, it's just Tuesday. To an AI learning how people work, it's the most valuable part.

Everything is anonymized before it changes hands. Names, emails, phone numbers, job titles, company names, passwords and payment details are replaced with placeholder tags, so nobody can trace a record back to a person, a client or your company. You also decide what's included. You can leave out any tool, any type of content, or anything covered by an NDA or a client contract. And the licensing terms are written down and agreed before anything is shared. If you have questions about your rights to certain data, we'll flag them early so you can check with your own attorney.

See how de-identification works →

Much less than you'd think. It won't tie up your team for weeks. The longest part is usually telling us roughly how much data you have in each tool, and we walk you through exactly where to find that, or do it with you on a call. Buyers have connectors for the major tools, so nobody on your team has to sort, export or clean anything.